日尚牧场 多口味酸牛奶
Rishang Dairy Flavored Yoghurt
该系是日尚牧场于2021年上市的多口味酸牛奶产品。口味包含原味、草莓、莓莓、黄桃、红豆和布丁。其中多款口味是其观察近年饮品市场口味流行趋势后，在酸奶品类中的首次尝试。我们为这套产品设计了一套简约、现代且独特的视觉系统。该系统包含一根彩色的线条和产品说明文字排版。这根线条好像一根彩绳，根据不同口味绘制了图形，和文字进行了空间互动，格外醒目、鲜明且生动，象征着产品成分的纯粹及原料的新鲜；最终缠绕贯穿整个酸奶盒，也象征着品牌方对于品质始终如一的承诺。文字部分排版简单有序，超大的字体也成了充满设计感的元素，很好的塑造了画面。灰底白字的搭配让画面满而不挤，同时也让彩色的线条格外耀眼，实现了产品鲜明的特色。该线条元素简单至极，无论放大缩小都醒目而有力，后期会被再次提炼应用在各种媒介的宣传材料中，以强化消费者对产品形象的记忆。
This is a series of multi-flavor yogurt products that Rishang Dairy launched in 2021. Flavors include original, strawberry, raspberry, yellow peach, red bean and pudding. We designed a simple, modern and unique visual system for this series of yoghurt. The system contains a colored line and description text. This line is like a colored rope. It draws graphics according to different flavors and interacts with the text in space. It is particularly eye-catching and vivid, symbolizing the purity of the product ingredients and the freshness of the raw materials. The “rope” finally wraps through the entire yogurt box, also symbolizing the brand’s consistent commitment to quality. The typesetting of the text is simple and orderly, and the super-large font has become an element full of design sense, constituting the design well. The combination of white characters on a gray background makes the picture full but not crowded, and at the same time makes the colorful lines particularly dazzling, realizing the distinctive features of the product. The line element is extremely simple, eye-catching and powerful no matter if it is zoomed in or out, it will be refined and applied in various media promotional materials to strengthen consumers’ memory of the product image.
